WINcentive Survey Results

Categories: Emergency SavingsGamificationPrize-Linked Savings

This report is a summary of results from a Commonwealth survey of WINcentive account holders. The survey aims to understand who holds WINcentive accounts, what types of savers they are, and how WINcentive affects their impressions of credit unions. 

“[WINcentive] gives savers the thrill of winning cash prizes with no risk of losing savings.”

  • The fun and engaging nature of Prize-Linked Savings helps it reach those who need it most.
  • Prize-Linked Savings brings in new customers who will continue to engage with their financial institution.
  • Most WINcentive account holders are financially vulnerable.
  • Over half of account holders would be interested in other products from their credit union