WINcentive Survey Results
Categories: Emergency SavingsGamificationPrize-Linked Savings
This report is a summary of results from a Commonwealth survey of WINcentive account holders. The survey aims to understand who holds WINcentive accounts, what types of savers they are, and how WINcentive affects their impressions of credit unions.
“[WINcentive] gives savers the thrill of winning cash prizes with no risk of losing savings.”
- The fun and engaging nature of Prize-Linked Savings helps it reach those who need it most.
- Prize-Linked Savings brings in new customers who will continue to engage with their financial institution.
- Most WINcentive account holders are financially vulnerable.
- Over half of account holders would be interested in other products from their credit union