Split  Save  Win: A Reflection on SaveYourRefund 2014

Split Save Win: A Reflection on SaveYourRefund 2014

This paper highlights the approach and successes of Save Your Refund's second year. The campaign generated a nearly 400% increase in both dollars saved and number of entries while engaging over 75 community tax preparation sites in its efforts. With nearly 2,800 entrants and $2.6 million saved, the campaign awarded 100 weekly prizes and one $25,000 Grand Prize to well deserving savers. The paper details pivotal changes from SaveYourRefund 2013 to SaveYourRefund 2014 that drove growth and positioned the campaign to continue to motivate savings in the future.

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