Consumer Engagement: Helping People Want What They Need

Categories: GamificationPrize-Linked SavingsWealth Building

In partnership with the Asset Funders Network (AFN), Commonwealth wrote this brief to explain the importance of consumer-centric design. The brief includes an actionable framework and examples of how it can be implemented to create a product that consumers want to use.

“Products, services, or brands truly engage consumers when they create a substantive, meaningful connection that serves as a basis for consumer action-taking.”

“Engaging products and services tend to be distinctive, with a greater likelihood to attract consumers’ attention—especially that of lower-income consumers who are often distracted or overwhelmed by the stress of their financial lives.”

“As funders challenge practitioners to deliver widely appealing products that encourage voluntary, enthusiastic use, the financial empowerment field will evolve to the benefit of consumers.”

  • Involving the consumer from the start, and thinking about them through product design, will result in a better finished product.
  • Thinking outside the box is essential for solving problems that have previously lacked a practical solution.
  • Responding to consumer demand is easier and more effective than fabricating a demand to serve.
  • Exploring unorthodox ideas may result in a unique product that fills a need which has never been satisfied before.
  • Not all current tools are perfect; it is possible to modify them, rather than creating entirely new products.