Pilot Testing Series I U.S. Savings Bonds at Tax Time

D2D Fund and its partners tested U.S. Savings Bonds at in 2007 at VITA sites and H&R Block ("HRB"), and in 2008 (VITA sites only). The results were encouraging.

The 2007 Pilots ("R2A4"):

Bonds were offered at 4 VITA sites and at 31 HRB tax preparation sites (Boston, Schaumburg, IL).

Key Findings from the 2007 pilot:

  • Demand for U. S. Savings Bonds among tax filers is strong.
  • Bond purchasers bought bonds as gifts for their offspring.
  • Tax filers bought bonds for the long term.
  • Bonds may represent starter or first time savings.
  • Take-up for bonds was higher than competing products (savings account, IRA) in the HRB pilot.

See "America’s Best—Savings Bond Final" for more on the VITA pilot, and "Tax Time Savings: Testing US Savings Bonds at HRB Tax Sites" for the HRB pilot.

The 2008 Pilot ("R2A-5")

In 2008, D2D and its partners offered bonds to 30 sites in 11 cities. Eight were research ("R2A-5") sites. Twenty-two offered bonds but did not participate in the research. All sites used the "Savings Bond Portal" developed with H&R Block.

For the R2A-5 pilot, D2D focused on four objectives:

  • Test the findings of the 2007 pilot, especially take up rates.
  • Improve savings bond order processing, volunteer training and marketing.
  • Better understand who buys bonds and why.
  • Better understand bonds’ longer term impact.

Find out how you can Get Involved.

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Important supporting data: 2007 Pilots

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  • 6% of eligible tax filers bought bonds (both pilots).
  • Nearly 75% of bond purchasers had heard of bonds even though the U.S. Treasury stopped promoting them in 2003.
  • 84% (VITA), and 70% (H&R Block) of purchasers ordered bonds “co-owned” with others – mostly children or grandchildren.
  • 52% of purchasers surveyed after the VITA pilot said they intended to hold onto the bonds for more than 10 years.
  • 54% of purchasers had no money “saved or invested” and 67% of those surveyed after the pilot said they would have spent the money if they hadn’t bought bonds.
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